iTTE 2016 links PHL travel trade to the world < back

Travel agencies and its ancillary partners operate in a highly competitive industry that thrives a lot on novelty, innovation, and new exciting discoveries.

The Philippine Travel Agencies Association (PTAA) is thus leading the travel industry to a notch higher by mounting “International Travel Trade Expo (iTTE),” a business-to-business travel trade expo aimed at linking the growing Philippine market to overseas travel.

The event is expected to gather exhibitors, sellers, and hosted buyers in a one-stop-shop at the SMX Convention Center on Feb. 5-7, simultaneously with the Travel Tour Expo 2016 (TTE).

“iTTE is a perfect venue for travel agencies to meet various suppliers such as operators, hotels, theme parks, etc. from different countries. Instead of going to each destination, this B2B hub is more cost efficient for players in the travel industry,” says Michelle Victoria, president of PTTA.


A first for PTTA, iTTE aims to foster stronger ties among operators and travel industry suppliers to create more competitive products and services.

Joining are Asia Exotic Tours, CVT Travel Services LTD, Continental (HR) Travel Services Co. LTD, Go India Journey, Rediscover India Nepal Bhutan Tours, Creative Travel PVT. LTD., India Tourism, Singapore, Aneka Kartika – Surabaya, Ministri of Indonesia,, and Vered Hasharon Travel Group.

Also participating are Asia Tours, Annunciation Travel and Tourism, Matsumoto Tourism Association, Prince Hotels, Inc., De Voyager Global Tours Son Bho, Crown Tours Maldives, Tourism New Zealand, Azalea Hotels and Residences, Waterfront Hotels and Casinos, and Fil-Estate Urban Devt Corp. (Fairways & Bluewater).

Completing the line-up are Citytours Pte Ltd, Princesa Garden Island Resort and Spa, UMT Travel, Piente, Venue and Concept Tourism LLC, Discovery Travel LLC, Saigon Hanoi Travel & Trading Co. LTD, Pranav Tourism LLC, Pranav Tourism LLC, Taisan Tours Co. Ltd, and TravelHQ Inc


“Collaboration among stakeholders, even with indirect competitors, is expected to reshape travel in the next decade and beyond,” says Victoria. “We aim not only to strengthen business but also significantly improve the travel experience for the traveler. While we welcome more opportunities with the growing tourism sector in the country, we also need to brace ourselves with tougher competition ahead. We hope to regain the trust of our valued clients through innovation and we could achieve this through collaboration,” explains Victoria.

This thus would mean providing clients with more attractive offers such as access to exclusive destinations, more services to fully explore and enjoy travel spots, and competitive costs for travelers.

“Very little could be achieved without partnerships among the industry’s many players. iTTE aims to build a stronger collaboration among players,” adds Victoria.